Opportunities and challenges of tungsten electrode industry
Affected by the economic downturn, the demand of tungsten electrode at home and abroad in this year weakened. Specific production data is difficult to determine, the whole operating rate of domestic manufacturers is lower. At the same time, we learn from tungsten rod producer, this year the overall procurement volume of tungsten electrode manufacturers of tungsten bars has declined, the order is not optimistic.
In addition, the raw material price goes down all the way, for our downstream factory, the production cost will also reduce. But this year, Chinese tungsten market appeared persistent cut price situation. In general, the disadvantage is much more than advantage. Because the price of our products will be cut along with the cutting price of raw material. What's more, the lack of consumer confidence leads to the reduction of the amount of orders.
The market price competition of domestic tungsten electrode is fierce, company must ensure the normal maintenance of the old customers; strengthen the degree of attention to product quality and market brand promotion; and pay much attention to the development of new customers and develop more range of marketing channels.
The total consumption of the world tungsten electrode this year has dropped about 30% than last year. The domestic consumption accounted for only a small portion of the world's total consumption. However, the supply of China can meet 80% of the world's demand, so the overseas market is the focus development direction of future.
At present, the overall economic environment is not optimistic, the market will not significantly be good in short-term. 2015 is a challenging year for Chinese tungsten electrode enterprises, the industry will face a new shuffle, and we believe that product quality is the largest competitiveness of enterprise, we always believe that the quality can win customer.
In addition, the raw material price goes down all the way, for our downstream factory, the production cost will also reduce. But this year, Chinese tungsten market appeared persistent cut price situation. In general, the disadvantage is much more than advantage. Because the price of our products will be cut along with the cutting price of raw material. What's more, the lack of consumer confidence leads to the reduction of the amount of orders.
The market price competition of domestic tungsten electrode is fierce, company must ensure the normal maintenance of the old customers; strengthen the degree of attention to product quality and market brand promotion; and pay much attention to the development of new customers and develop more range of marketing channels.
The total consumption of the world tungsten electrode this year has dropped about 30% than last year. The domestic consumption accounted for only a small portion of the world's total consumption. However, the supply of China can meet 80% of the world's demand, so the overseas market is the focus development direction of future.
At present, the overall economic environment is not optimistic, the market will not significantly be good in short-term. 2015 is a challenging year for Chinese tungsten electrode enterprises, the industry will face a new shuffle, and we believe that product quality is the largest competitiveness of enterprise, we always believe that the quality can win customer.
Next：下一篇：The application trend of titanium
